Registering the app

Requested a Developer Sandbox account? Ready with your app? Find out how to register your app and send it off for the app approval process.

How to find the Marketplace Manager

First, go to the Settings page by choosing Tools and integrations from the drop-down menu:

Then choose Marketplace Manager in the left menu:

You must have a Developer Sandbox account for app creation to see Marketplace ManagerYou must have a Developer Sandbox account for app creation to see Marketplace Manager

You must have a Developer Sandbox account for app creation to see Marketplace Manager

Register a new app

To register a new app, click on the green “Create new app” button. This is also where you’d see a list of your registered apps if you have any.

Intent to publish app on Pipedrive's Marketplace

When you click on the “Create new app” button, you’ll be brought to the “Intent to publish app on Pipedrive's marketplace” screen. This is where you choose the kind of app you will be creating: a public app or a private/unlisted app. Learn more about types of apps here.

The "Intent to publish app on Pipedrive's Marketplace" screenThe "Intent to publish app on Pipedrive's Marketplace" screen

The "Intent to publish app on Pipedrive's Marketplace" screen

On our side, we will receive a notification when you send your app for review, so we know which type of app we are reviewing. Learn more about our app approval process here.

App registration form

This is what the beginning of the form you need to fill in looks like. Here, we've pointed out the two required fields to create the app - the App name and the OAuth Callback URL. Other fields marked as required will be validated when you're sending your app to review.


Disclaimer: The Marketplace team reserves the right to make small changes to text fields and images uploaded to the app's listing in order to give the best possible user experience. You'll be notified when something is edited.

App registration formApp registration form

App registration form

This is how your app’s info from the Marketplace Manager will be converted to the app listing page in the Marketplace.

Example app listingExample app listing

Example app listing

General information



App name (required)

Insert your app's name by what it's going to be recognized in the Marketplace.

Example: Random


This name will appear publicly on the Pipedrive Marketplace.
It should be the name of the company responsible for developing the app.
To change the company name click “edit” under the company name, you'll be taken to Company settings.

Example: Random Inc

Short summary (required)

Summarize the essence of what your app does. It will be shown in the list views and other places where the full description cannot be shown in the Marketplace.

Example: Awesome random app that will help you to manage your tasks and the workflow better

Description (required)

Clearly state what your app does and why the integration with Pipedrive is useful. It needs to be unique text specifically tailored for the Pipedrive Marketplace to avoid being marked as double content by search engines.

Example: Discover this awesome app that will help to manage your tasks in Pipedrive by motivating you not to procrastinate! The Random app has received many excellent user reviews, among them Quinn Smith's feedback:
"It feels so empowering to actually have control over my work!"

Categories (required)

Choose max two categories from the drop-down menu which best represent your app's use case.

Example: Task and workflow management

App icon (required)

Upload an icon that represents your app the best (be aware of the file type and sizing requirements).

Icon criteria:

  • PNG, JPG
  • 1:1 aspect ratio
  • min 256x256 px
  • max 10 MB
  • YouTube video link (one link)

    Add a link to a video that depicts the capabilities of your app with a specific demonstration of how it works together with Pipedrive. We recommend you use the video to market your app.

    We currently support only Youtube video links.

    App listing images (1 required, max 5)

    Upload max 5 images which should be helpful to users by illustrating how the app works, highlighting key areas and demonstrating the general flow process.

    Image criteria:

  • PNG, JPG
  • 16:10 aspect ratio
  • max 10 MB
  • 1280x800, 1440x900, 2560x1600 or 2880x1800 pixels - the bigger the better!
  • OAuth and Access scopes



    Callback URL (required, one URL per app)

    Insert a link where an authorization code will be sent if the user approves or declines the installation of your app. This link is also where we return the user to after successful authentication.

    Technically, a callback URL is the same thing as an OAuth redirect_uri. It's ok to insert a non-functioning URL when creating a new app as long as you can update this field with a proper URL after implementing the logic needed for accepting user authorization in your code.

    Please keep in mind that we allow only one callback URL per app.

    Access scopes (required)

    By using scopes, you can specify what kind of data access your application needs exactly. Your selection will depend a lot on the endpoints you end up using in your app.

    Start by choosing the least amount of scopes possible. Then, based on the endpoints you use in your code, enable additional scopes according to this mapping.
    :white-check-mark: Search for all data
    :white-check-mark: Read users data


    The user has the option to either accept or deny all scopes. Because of this, it's a good idea to build apps that only request scopes that are absolutely necessary for your particular use case.

    App extensions

    App actions - Basic actions
    Learn more here.



    Action name (required, max 30 characters)

    Insert your app action's name that will be displayed in the Pipedrive UI. The name should be short, descriptive of the app action, and be in a sentence case format.

    Example: Add to email list

    URL link (required)

    Add the URL that will redirect the user to the correct app page when an action is clicked. The URL must handle both scenarios of the user being logged into your app and not being logged in.


    Locations (one required)

    Specify in which views the app action will be displayed. There can be a maximum of 3 app actions per app in one view, altogether 24 (8 different views x 3 actions per view).

    :white-check-mark: Activities list
    :white-check-mark: Person details

    App actions - Embedded actions
    Learn more here.



    Action name (required, max 30 chars, actionable)

    The name of the Embedded app action. The name should be short (max 30 characters), actionable, and sentence cased (only capitalize the first word).

    Example: Add a new contract

    API endpoint (required)

    All API requests related to this action will be sent to this URL.


    Locations (one required)

    Maximum 3 actions per location. There can be 24 different app actions in total, either Basic or Embedded, per app. See more about available locations in app action’s visibility.

    Example: Deal details

    JWT secret

    If left empty, client_secret will be used by default.

    JSON schema (required)

    The JSON schema for your Embedded action.

    App panels
    Learn more here.



    Panel name (required)

    Insert your app panel's name that will be displayed in the Pipedrive UI. App panel's name should be descriptive and maximum of 30 characters.

    Example: Lead generation app - Visits

    API Endpoint (required)

    The URL of the endpoint which we'll use to fetch the data of the object properties


    HTTP Auth username (required) and HTTP Auth password (required)

    Our service will send the HTTP request with these credentials as the Basic Authentication header to protect your data. To protect your data, we strongly recommend using authenticated HTTPS requests. Note that we do not support self-signed certificates.

    JSON data structure (required)

    A JSON file that describes the structure of your app panel seen in the Pipedrive UI. See here for more information.

    Panel locations (one required)

    Choose one place where the app panel would be displayed:

  • Deals details (view)
  • People details (view)
  • Organizations details (view)
  • Setup and installation



    Instructions for users (max 1500 characters)

    Remember to give helpful step-by-step instructions to existing customers and newcomers who will set up the integration from scratch.
    This will help newcomers to understand the level of effort required to install and use your app, for example, the first step could be creating an account at your service.

    Support and legal info



    Website URL (required)

    Insert a link to your app's website.


    Terms of Service URL (required)

    Insert a link to your app's Terms of Service webpage with rules that users must agree to abide by to use your service/app.


    Privacy Policy URL (required)

    Insert a link to your app's Privacy Policy webpage of a legal document that has most or all the information of how user's data is gathered, used, communicated and managed.


    Support URL

    Insert a link to your app's Support website's main page, where a user with questions/problems can find answers about: different support channels and their SLAs, FAQs, self-service support resources, maybe even discover tips and tricks about your app, or get general help.


    Support email

    Insert an email address for your app's Support contact if the user needs direct help.

    Example: [email protected]

    Documentation URL

    Insert a link to your app's documentation website from where the user can familiarize oneself with your app's features: a detailed description of what your app can do and how, tutorials/articles for getting started or specific use cases, etc.


    Issue tracker URL

    Insert a link to your issue tracker website, where users could go and report bugs or any other issues noticed when using your app.


    Your contact info



    Main contact email (required)

    The main point of contact to receive technical updates and notifications from Pipedrive.
    You can switch the toggle to green and agree to receive notifications about new, edited or deleted reviews.

    Before sending to review



    Installation scenarios are tested (required)

    A user does not have an account with you and installs the app
    (Installation runs through the process of creating an account and finishes the app install)

    A user does have an account with you, but isn't logged in and installs the app
    (Installation runs through login on your side and finished the app install)

    A user has an account with you, is logged in, and install the app
    (Installation recognizes the user is logged in and finishes the app install)

    Find out more about app installation flows here.

    Pipedrive Developer Partner Agreement (required)

    I agree to the terms and conditions of the Pipedrive Developer Partner Agreement
    (It covers details about leaving a review for your own app, the privacy of the Customer Data, app approval process and more)

    Save your app

    When you've filled in the form, click on the green "Save" button and save your app.

    After saving, your app will be hidden by default and you'll see your app's status next to the app name.
    Your app will be assigned a unique client_id and client_secret, which can be seen on the app listing's edit page in OAuth & Access scopes section. These values are necessary to go through authorization and receive the access_token to be used in API requests.


    To be published on the Marketplace, your app needs to pass our app approval process.
    Note that submitting the app is not necessary if it's only used within your Pipedrive company account.

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