About the Marketplace

What is the Pipedrive Marketplace?

The Pipedrive Marketplace is a platform that allows Pipedrive customers to install apps that add and extend both capabilities and possibilities of what a user can do with their account. If you build an app, this is where people will be able to search for and find it.

All integrations, UI extensions, background services, etc that are listed and installable in the Marketplace are referred to as apps.


Why publish an app in the Pipedrive Marketplace?

Publishing an app in our Marketplace allows it to be visible to over 100,000 companies that use Pipedrive. In addition, all newly published apps receive preliminary marketing from our end with the potential for additional marketing (dependent on additional factors).

Once your app is visible in the Marketplace, we provide you advantages for a more intuitive app usage experience inside Pipedrive, such as:

  • Better browsing experience - app listings can include images, a video, and more detailed descriptions
  • One-click installing - the ability to quickly try out apps
  • Granular permissions - different apps can perform different operations within your Pipedrive account
  • Overview - all installed apps managed in one central place

Your app may also be added to various Marketplace Collections (e.g. Free apps, App extensions) depending on the conditions it meets.

Ratings and reviews in the Pipedrive Marketplace


The Pipedrive Marketplace uses a scaled system of 1 to 5 stars for all public apps. Users can rate your app and provide a written review that can be upvoted by other users on your app’s public landing page.

Your app's star rating score, along with the number of installs, will determine how your app ranks in various categories when filtered by rating. Your rating score and reviews will also determine your app's position in some of the Marketplace's Collections (e.g. Trending apps, Top rated apps).

Want to create your own app?

Great! You can create an app using either OAuth 2.0 (mandatory for public and unlisted apps) or API token integration (private apps only). Start by requesting a Developer Sandbox account and learn more about creating an app here.


There are a few legacy apps based on API token integration that have a public app listing page in our Marketplace. These apps have the “visit site to install” button as they were published before we introduced the Marketplace and OAuth 2.0.

Creating and managing your app

Once you have your Developer Sandbox account, you will have access to the Marketplace Manager tool. This is where you will start your app creation process and also where you will create, support and maintain your app as well as its listing page.

As an app creator, you are responsible for managing, updating and growing your app to continually provide the best user experience to both Pipedrive’s and your app’s users.

Read more about how to manage your app listing here.

What should apps in the Pipedrive Marketplace have?

All apps in the Pipedrive Marketplace should have the standards of quality and reliability that our customers (the salespeople) expect for example:

Making your app stand out in the Marketplace


In order to incentivize more people to install your app, we recommend placing creativity and thought into a well-constructed landing page. A landing page gives users a chance to get to know your app and its functionalities, leave reviews and rate your app. You can additionally increase the visibility of your app by developing app extensions, giving your app a chance to be shown in the App extensions Collection.